The ABC’s of Facebook’s Newsfeed Update

Facebook Newsfeed Update 2014

Facebook Newsfeed Update 2014

Last week Facebook started rolling out a long overdue news feed update.  It hasn’t shown up in my news feed quite yet but my daughter was blessed with it last night.

The official Facebook story is that the new news feed was redesigned to improve user experience.  While I’m sure that this is true, I can’t help but notice that the sidebar ads are much more noticeable with this update.  This gives me a sneaking suspicion that the real reason for the change is to increase ad revenue.

Let’s take a look at the changes:

A.  Images take up a lot more space in this news-feed.  The display is beautiful and definitely engaging.

B.  Sidebar ads are more noticeable.  No surprise here as, ads are the bread and butter of the Facebook business model and, as a public company, the business model must focus on developing and enhancing revenue.  This is probably good news for advertisers – more noticeable ads should equate to a higher response rate (assuming that your ad copy is relevant.)

C.  Sponsored stories seem to “pop” in the news feed in a very natural way.  Again, this is good news for page owners.  News feed ads consistently convert more effectively than sidebar ads, so most likely, the new layout will increase the effectiveness of your Facebook ads.

What do you think of the new Facebook page layout?  Do you love or hate it?

About the Author Kate Bourland

I’m dedicated to helping motivated entrepreneurs, solopreneurs and small business owners understand how to find their voice, get clarity and take the right action towards growing their business and making money, both online and off. I’ve worked with hundreds of small business owners and entrepreneurs and I know first-hand the struggles they face. I’m a teacher and a doer: I actually use the same strategies and tactics that I share in my trainings.

follow me on:

Are you a business owner who is struggling to get new clients and customers? You need a Marketing Plan that will help you dominate your market,  eliminate your competition and generate all the leads you can handle?   Schedule a "Marketing Strategy Clarity Call"

Leave a Comment:

Add Your Reply