In February Google announced that it would begin using mobile friendliness as a ranking factor for websites beginning on April 21, 2015.
The change means that it’s imperative for all websites to be mobile friendly if the owners want their business to get found online. With just over a week to go the industry is referring to this upcoming Google Update as “Mobilegeddon”. The fact is that most businesses are not prepared and it’s time to take action.
Up until now, if your company website is not mobile-ready you’ve been missing out on potential customers who leave your site in frustration in search of a competitors mobile friendly site. Starting now, the consequences will be much greater.
On April 21st, Google is making some changes that will negatively impact any website that is not mobile-ready.
What is changing?
Mobile-friendliness has been a factor in Google search for several years now; but no one knows exactly to what degree. However, Google has announced that mobile-friendliness will now be heavily weighed as a ranking signal.
On February 26, 2015, Google wrote this statement on their Webmaster Tools blog:
“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Google’s mobile algorithm update will start on April 21, 2015 and will roll-out over a period of a few days to one week – influencing the organic results for web searches performed on mobile devices.
The search industry has labeled this update as “Google Mice” and “Mobilegeddon.”
More than 60% of all Google searches are now performed on mobile devices. So Google’s overall goal with this update is to provide a faster, smoother experience for mobile searchers.
When mobile users try to access websites that are not mobile-ready, it’s pretty much a waste of time. In order to match mobile users with the most beneficial websites based on their searches, this algorithm update will ensure that mobile-friendly websites get the most search engine attention.
Basically, if your site is not mobile-ready, it will suffer lower rankings on Google when users search for your type of products and services on their mobile devices.
On the flip side, if your website is mobile-friendly, you may experience an increase in rankings; especially in cases where most of your competitors haven’t optimized their websites for mobile.
1. Make sure your website is mobile-ready. This may sound like a no-brainer, but just because your website looks fine on a desktop or laptop does not mean that it is the same for mobile devices.
Google has provided a free “Mobile Friendliness” tool where you can test your website for mobile.
Here’s the link:
You can tell within a few minutes whether or not your site meets the basic standards for mobile optimization.
2. If your website is not mobile-ready, it’s time to change that. Whether you go with a complete mobile-responsive website re-design or a stand-alone mobile website, take measures as soon as possible to ensure your business is not negatively impacted by this major update.
Having a website that is optimized for mobile viewing is no longer optional, it’s critical. Not only is it important for providing convenience to your mobile customers and prospects; it’s now a major factor in how well these mobile consumers can find your website when searching online for your type of products and services.
For practical advise and a free consultation on the right mobile solution for your business schedule an appointment for mobile website critique.
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