Category Archives for Marketing Strategy

We Doubled Her Business – The True Story and How We Did It

We Doubled Her Business! It sounds like I earned some bragging rights, and in truth I did. While I love being able to brag, there's a bigger story, a teachable moment as they say. Therefore, this is the

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5 Simple Steps to Increase Sales with Email Marketing

To increase sales with email marketing, it helps to understand the role that email marketing plays in your sales process.  Email marketing is arguably the most important marketing channel that any business

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Discover How Knowing the 4 Cycles of Business Can Help Scale Your Business

If you’re serious about building a six figure or even a million dollar business, it’s important to understand how the 4 Cycles of Business impact your business growth. Every successful business

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5 Keys to Successful Marketing Campaigns

There are 5 essential keys to successful marketing campaigns.  Once understood, these essential marketing keys will help you create powerful marketing content that can be used over and over again. The

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What is the Purpose of Your Website?

What is the purpose of your website?  Have you ever thought about it?  In today’s digital world every business knows that a website is important.  Sadly, few actually take the time to really define

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Walking the Talk and The Journey Ahead

Walking the talk can sometimes be very difficult to do.  As a marketing coach and consultant,  I’ve spent the past several years helping small business owners, entrepreneurs and solopreneurs 

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Three Simple Steps to Build Your Personal Brand

Last Year over 1million people purchased hand held drills. Not one of those people wanted a drill?  Can you guess what they wanted?   You got it , people who buy drills want   “Holes”.     The

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Social Media Marketing is SEO Marketing

The other day I had a great discussion with Cecil, a business consultant for a niche industry.  He is working with one of my clients to increase total business performance. We discussed marketing strategy,

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Is Your Social Media Plan Strategic or Tactical? Do you Know the Difference?

Do you have a plan for your Social Media?   If yes, is it a strategic or tactical plan? Do you know the difference? As a social media consultant and strategist, I’m faced with this question every

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