All posts by Kate Bourland
How to Work with WordPress Widgets
Working with WordPress can be confusing, especially if you’re not familiar with the inner workings of WordPress. WordPress was originally created to make blogging easier, but as the platform became
Continue readingThe Top 6 Email Marketing Software Tools
The Top Email Marketing Automation Tools. Email marketing is the single most important marketing tool that a business can have. It works for your business in three critical ways: It helps you build a
Continue reading5 Simple Steps to Increase Sales with Email Marketing
To increase sales with email marketing, it helps to understand the role that email marketing plays in your sales process. Email marketing is arguably the most important marketing channel that any business
Continue readingWhat is Email Marketing?
A frequent question that I get from clients is What is Email Marketing and why should I use it in my business? In this post I want to explain what email marketing is and share some best practices to help
Continue readingDiscover How Knowing the 4 Cycles of Business Can Help Scale Your Business
If you’re serious about building a six figure or even a million dollar business, it’s important to understand how the 4 Cycles of Business impact your business growth. Every successful business
Continue reading5 Keys to Successful Marketing Campaigns
There are 5 essential keys to successful marketing campaigns. Once understood, these essential marketing keys will help you create powerful marketing content that can be used over and over again. The
Continue readingAre You Ready for Google “Mobilegeddon”?
In February Google announced that it would begin using mobile friendliness as a ranking factor for websites beginning on April 21, 2015. The change means that it’s imperative for all websites to
Continue readingTwitter for Writers Book Review
Recently I had the pleasure of reading Twitter for Writers by Rayne Hall. I was excited to pick this up because I’m in the process of creating a step by step Twitter training that will teach people
Continue readingHow to Use the Facebook Call to Action Button
Facebook recently announced that it’s rolling out a new call-to-action button for Facebook Pages. The “Call to Action” buttons are designed to help businesses connect their Facebook
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