All posts by Kate Bourland

How to Work with WordPress Widgets

Working with WordPress can be confusing, especially if you’re not familiar with the inner workings of WordPress. WordPress was originally created to make blogging easier, but as the platform became

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The Top 6 Email Marketing Software Tools

The Top Email Marketing Automation Tools. Email marketing is the single most important marketing tool that a business can have. It works for your business in three critical ways: It helps you build a

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5 Simple Steps to Increase Sales with Email Marketing

To increase sales with email marketing, it helps to understand the role that email marketing plays in your sales process.  Email marketing is arguably the most important marketing channel that any business

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What is Email Marketing?

A frequent question that I get from clients is What is Email Marketing and why should I use it in my business? In this post I want to explain what email marketing is and share some best practices to help

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Discover How Knowing the 4 Cycles of Business Can Help Scale Your Business

If you’re serious about building a six figure or even a million dollar business, it’s important to understand how the 4 Cycles of Business impact your business growth. Every successful business

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5 Keys to Successful Marketing Campaigns

There are 5 essential keys to successful marketing campaigns.  Once understood, these essential marketing keys will help you create powerful marketing content that can be used over and over again. The

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Are You Ready for Google “Mobilegeddon”?

In February Google announced that it would begin using mobile friendliness as a ranking factor for websites beginning on April 21, 2015.  The change means that it’s imperative for all websites to

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Twitter for Writers Book Review

Recently I had the pleasure of reading Twitter for Writers by Rayne Hall. I was excited to pick this up because I’m in the process of creating a step by step Twitter training that will teach people

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How to Use the Facebook Call to Action Button

Facebook recently announced that it’s rolling out a new call-to-action button for Facebook Pages. The “Call to Action” buttons are designed to help businesses connect their Facebook

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