All posts by Kate Bourland
7 Ways to Capture More Leads Without Spending More on Ads
We’ve all heard the expression ‘the money is in the list’. We’ve all heard it because it’s true! Growing your list of prospects and customers is one of the most important investments you can
Continue readingUltimate 2020 GoDaddy Website Builder Training for Beginners
The Ultimate 2020 GoDaddy Website Builder Training for Beginners Recently I had the opportuntnity to teach a GoDaddy course that walked a group of small business owners and entrepreneurs how to build a
Continue reading5 Ways to Optimize Social Media Profiles to Generate More Leads
No doubt, your business has some sort of social media presence. And, hopefully, you’re using it to rake in leads like nobody’s business. But if you’re struggling in the lead department, or if you
Continue readingTop Marketing Strategies That You Can’t Afford to Ignore In a Bad Economy
Times are tough, but there are ways to mitigate the impact on your business. As you read this, I’m sure you are currently considering — or already have considered — the various ways that
Continue reading7 Ways to Use Text Messaging to Drive More Sales
A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek to drive more sales, you’ve got to meet your customers where they
Continue readingThe Hidden Mystery Behind Paid and Organic Marketing
Both paid and organic marketing have a place in your marketing strategy, but what are they and how can you get the most out of both methods? Read on to learn more! What Are Paid and Organic Marketing? Organic
Continue reading2020 Content Marketing Trends For Small Business Growth
2020 Content Marketing Trends Reveal Major Shifts Updated on 5/25/2020: It’s been nearly two years since I published this post in 2018, content marketing has grown in importance. This is especially
Continue reading7 Ways to Increase the Effectiveness of Your Email Marketing
Start mastering email marketing today using these strategies and tips that boost your open rates and make recipients hungry to read your emails.
Continue readingBack to Basics: 5 Internet Marketing Essentials Your Business Needs to Succeed Online
Internet marketing strategies can get complex fast, so it helps to take a few steps back to ensure all of the most vital components are in order. Otherwise, you might get too focused on the details to
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