Blog - Kate Bourland

5 Simple Steps to Increase Sales with Email Marketing

August 5, 2015
/ Blog Email Marketing Marketing Strategy
/ By Kate Bourland

To increase sales with email marketing, it helps to understand the role that email marketing plays in your sales process. Email marketing is arguably the most important marketing channel that any business

What is Email Marketing?

A frequent question that I get from clients is What is Email Marketing and why should I use it in my business? In this post I want to explain what email marketing is and share some best practices to help

Discover How Knowing the 4 Cycles of Business Can Help Scale Your Business

June 12, 2015
/ Blog Marketing Strategy
/ By Kate Bourland

If you’re serious about building a six figure or even a million dollar business, it’s important to understand how the 4 Cycles of Business impact your business growth. Every successful business

5 Keys to Successful Marketing Campaigns

May 15, 2015
/ Blog Marketing Strategy
/ By Kate Bourland

There are 5 essential keys to successful marketing campaigns. Once understood, these essential marketing keys will help you create powerful marketing content that can be used over and over again. The

Are You Ready for Google “Mobilegeddon”?

April 13, 2015
/ Mobile Marketing SEO
/ By Kate Bourland

In February Google announced that it would begin using mobile friendliness as a ranking factor for websites beginning on April 21, 2015. The change means that it’s imperative for all websites to

Twitter for Writers Book Review

February 22, 2015
/ Twitter
/ By Kate Bourland

Recently I had the pleasure of reading Twitter for Writers by Rayne Hall. I was excited to pick this up because I’m in the process of creating a step by step Twitter training that will teach people

How to Use the Facebook Call to Action Button

January 23, 2015
/ Blog
/ By Kate Bourland

Facebook recently announced that it’s rolling out a new call-to-action button for Facebook Pages. The “Call to Action” buttons are designed to help businesses connect their Facebook

What is the Purpose of Your Website?

December 9, 2014
/ Marketing Strategy
/ By Kate Bourland

What is the purpose of your website? Have you ever thought about it? In today’s digital world every business knows that a website is important. Sadly, few actually take the time to really define

How to Use Buffer App to Post to Social Media

December 8, 2014
/ Marketing Tool Reviews
/ By Kate Bourland

How to Use Buffer App is a common question that I get from my clients. BufferApp is my most favorite social marketing tool. It’s simple to use, uncomplicated and easily solves the problem of