For nearly 20 years SEO has been the bedrock of online marketing. I’ve always believed in content marketing or,in other words, writing things that my readers find valuable. However, recently I’ve paid more attention to traditional SEO. I find it ironic that SEO is considered to be dead or dying right about the time that I started paying attention to it. Perhaps it’s more correct to say that SEO has evolved to a place where content is all that matters.
This excellent article by @eriksherman makes some great points. Google’s recent lockdown of keywords has many marketers pounding and kicking the floor in disbelief. While I’m not one to pound and kick the floor, I have to admit that the change bothered me. Erik’s article brought me back to my roots. It’s not about SEO. Marketing is about solving problems, building relationships, and building trust so that your customers want to purchase your products. There are really only three steps to helping yourself get found:
It really is that simple. Check out Erik’s article and tell me what you think. Do you agree or disagree?
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