5 Keys to Successful Marketing Campaigns

There are 5 essential keys to successful marketing campaigns.  Once understood, these essential marketing keys will help you create powerful marketing content that can be used over and over again.

The 5 essential keys are:

  • Define your Unique Selling Proposition (USP)
  • Have an effective sales offer that will compel them
  • Avoid the marketing pitfalls that most business owners make
  • Use a world-class marketing perspective
  • Get results!

Each one of these will affect the overall outcome of your marketing campaign.

Key 1:  Define your Unique Selling Proposition (USP)

Put yourself in the customers shoes and ask yourself…

What would it take to get your attention? What wants or needs do you have?  What is the solution or offer they will want or need?

Once you know the answers to these questions you can start putting together a plan to meet these needs of your customers. What USP are your competitors using to help you develop your own USP. Your USP is what you are “promising” your customers/clients. This is what’s going to make you different and set you apart from your competition.

Key 2:  Put an effective sales offer that delivers your Unique Selling Proposition

To develop an effective sales plan, you need to:

  1. Put together a headline that grabs their attention immediately.
  2. Share benefits of your products/services offer speaking about it from your customers’ perspective.
  3. Identify and understand the specific needs met by your products/services.
  4. Offer guarantees to make it easy to do business with you.
  5. Be clear about and share your specific sales proposition.
  6. Walk your customers/clients through how they should respond and act.
  7. Always make sure there is a call to action to motivate them.

This simply means that you need to put together marketing messages that make your products and services special and compel customers to buy. If customers don’t  see value, want or need NEED your product, they won’t buy.

Simply put, your marketing needs to answer a question, solve a problem or feed an obsession.

Key 3:  Avoid the marketing pitfalls

There are 5 major marketing pitfalls most businesses make:

  • They don’t pay attention to market testing and don’t have an accurate plan.
  • Offer an incomplete case, or reasons, throughout their marketing plan.
  • Fail to pay attention to the needs of their prospective customers/clients.
  • They don’t diversify their marketing (7 to 10 lead generators.)
  • They don’t get the opinion of other’s on their offers to see response of their marketing.

Key 4:  Use a world-class marketing perspective

World-Class marketing perspective is important, especially if you want to attract customers/clients from all over the world. You can do this a number of different techniques and activities:

  1. Keep a marketing journal and scribble down anything innovate you see.
  2. Keep encouraging your marketing department, or yourself, to try new things and dump the ones that aren’t working.
  3. Order from your own company under a different name and analyze the process of ordering, shipping, online store, customer service and the product itself. This will show you where the areas for improvement in the customer experience.
  4. Read quality ads and keep a file for future ideas to consider.
  5. When out in public, watch how consumers behave in different situations and how they consider their purchases.
  6. Step down a notch or two and work on the front lines with your sales and customer service staff.
  7. Continuously acknowledge your staff, vendors and customers. Everyone works and shops better when they feel appreciated.
  8. Always listen to feedback from employees and customers.
  9. Continuously test markets, ads, and marketing techniques. This is the only way to stay successful and know what’s working and, more importantly, what’s not.
  10. Offer more information in your marketing than anyone else. The more information you offer, the more products/services you’ll sell.
  11. A great marketing plan can only get better. Continue to fine tune and refine your marketing plan based on testing results and feedback.
  12. Be classy in your marketing. Make sure your marketing and advertising fits your company image, products/service and quality.
  13. Improve your best marketing areas and drop those that aren’t working.
  14. Focus on what you say, not how you say it. The best marketing ideas turn into the best marketing naturally.
  15. Develop all your ads, campaigns and sales materials with an attention to compelling and factual information.

By using these techniques you can put your name out there to the world and become one of the top brands in your industry.

Key 5:  Get results!

The last area we are going to talk about is customer satisfaction.  If your customers aren’t satisfied, you’ve wasted all your marketing resources and all chance of positive word-of-mouth advertising. Some ways you can satisfy your customers are:

  • Provide quality products/services
  • Provide great customer service
  • Provide a low-pressure, highly informative sales experience
  • Take away all the risk with a great guarantee

To generate more business there are a couple of simple techniques that work every time:

  • Use a contest to build your database.
  • Continue to do regular mailings with sales, discounts, or other incentives.
  • Find innovative and creative ways to keep your current customers purchasing more from you.

As long as the reward is directly related to your product or service, you can’t lose. Why not get started today? It’s so simple, it’s so seldom done, and it’s so profitable. And that’s the bottom line.” Jay Abraham

It is so simple! So, why aren’t you starting today? We can help you put together a great marketing plan that will get you results.

Contact me today to get started on your marketing plan for your business.  katebourland.com/contactme

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